Branding for Captain & Krewe Seafood Market and Raw Bar, originally established as Captain Kirk's Stone Crabs in 2003, in Naples, Florida. The client was looking for something clean and sophisticated, without being dull. They also asked for a fun and quirky design but not immature or cartoonish.

I was heavily onvolved with the sophisticated branding for CitNOW Smart Video, formed to allow people to view cars without visiting showrooms, by the development of a unique and innovative SmartVideo App, available for iPhone and Android. The identity was formed from the shape of an animation pre-loader and a video play button.

The Freestyle Martial Arts Academy, in association with the AEIK School of Kickboxing, encompasses traditional Wado-Ryu Karate, Ju-Jitsu, Aikido, Kickboxing and Weapons. The Branding is derived from Chinese pictograms of intial letters 'T' and 'J' from Tai-Jutsu, originally designed in 1995.

With their new salon due to open in 2016, Heidi Avery were looking for a new corporate indentity to emphasise their clean, sophisticated and modern environment. The client was excited about the humming bird design, which symbolises the enjoyment of life and lightness of being.

A prehistorc insect and fern encased in Amber was a pitch for Amber Recruitment Services based in Surrey, to highlight their long success as well established business through the delivery of outstanding, ethical employment services rooted in their commitment to principles, performance, people planet, which became their strapline.

Jaque-Michelson was founded in 2010 by a team of leading Oil and Gas Engineering specialists and consultants and were looking for branding that reflected the colours of the founders country of origin, France, with a subtle inference of oil and gas pipelines in the design.

With their headquarters in the UK and branches in Nigeria and Poland, Shinfield Pharmaceuticals were looking for a simple corporate identity to reflect their city based operations, along with bespoke branding on the packaging for their modified release drugs for export to Europe and the Middle East.

COATS, which is an acronym for ‘Crowthorne Old Age to Teen Society’, is a charity promoting the welfare of Senior Citizens. The new branding has a curve across the main logo to empasise the link between young and old , as originally teenagers helped to raise funds through babysitting and other activities. Young people continue to be involved by helping in the COATS Charity Shop and at the Centre.

The Bumsey was the brainchild of entrepreneur Claire Simpson, an innovative non-slip rubber tidy mat aimed at Mums with their babies in cafes and restaurants to prevent them from slipping from their high chairs! She wanted the visible section of suction devices to represent happy faces and a simple hand drawn type logo with an inference of a baby's bottom!